Tag Archives: PII

What Do I Need To Look For In A Privacy Policy?

Privacy policies are long, onerous and boring. Most consumers never read them, even though they constitute a binding contract. Here is a handy checklist of some quick things to skim for. As we’ve previously discussed, even “non-sensitive” information can be very sensitive under certain circumstances. When reviewing a company’s privacy policy, you should focus on…
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Behavioral Advertising and “Do Not Track”: Navigating the Privacy Minefield

The Internet is fraught with privacy-related dangers for companies. For example, Facebook’s IPO filing contains multiple references to the various privacy risks that may threaten its business model, and it seems like every day a new class action suit is filed against Facebook alleging surreptitious tracking or other breaches of privacy laws. Google has recently…
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ZIP Code Collection – An Invasion of Privacy?

Zip Codes Can Reveal Customer Information, Leading To Privacy Concerns By *protected email* A February 2011 ruling against Williams-Sonoma by the California Supreme Court held that a consumer’s ZIP code was “personal identification information” that merchants are not permitted to demand from customers under a California consumer privacy law. The result was a rash of…
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