New Laws Place Restrictions and Limits on After Sale Data Passes and Negative Option Marketing On December 29, 2010, President Obama signed the “Restore Online Shoppers’ Confidence Act” into law. This new law places restrictions and limits on after sale “data passes” and “negative option” marketing through Internet sales. Senator John D. (Jay) Rockfeller, IV…
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What Does the Future Hold … Less Free Content?
Do-Not-Track and Online Behavioral Advertising If you’ve been listening, you are aware of the Federal Trade Commission’s December 2010 Preliminary Staff Report: Protecting Consumer Privacy in an Era of Rapid Change. (Update: The final FTC Privacy Report has been released.) You also know the Commission has challenged providers to create “Do-Not-Track” technology allowing users to…
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