A wave of demand letters related to cookies, pixels, and other tracking devices that are applied prior to visitor consent is reaching businesses of all sizes across the country right now. We want to help equip you to with what you need to know to protect against them, and if one lands on your desk, we wanted to let you know what sits behind it and what you can do to reduce your exposure. What is happening A small number of people in California, often acting on their own and i