Cellphone companies are now using “perma-cookies” to track mobile browsing despite consumer’s do not track” requests, which permits advertisers to identify users for targeted behavioral advertising and has concerning implications for users’ privacy.
OlenderFeldman Privacy Lawyer Aaron Messing Interviewed By Fox News was interviewed by Fox News regarding how cellphone companies are using various methods to track their users’ mobile browsing habits. While most people think their mobile browsing activity is anonymous, this activity can be tracked to their phone and, thus to them by both their phone companies and, increasingly, but the websites that they view. This can have concerning implications when the user of a phone is a minor, or when the subject of the browsing is personal health information or other sensitive information.
OF was also asked about the mandatory arbitration provisions and other waivers that are hidden in the fine print of many cellphone contracts. In our modern electronic society, many users simply hit “I accept” without reading the contracts that they are agreeing to, not realizing that they may be giving away important rights.