Tag Archives: Behavioral Targeting

Behavioral Advertising and “Do Not Track”: Navigating the Privacy Minefield

The Internet is fraught with privacy-related dangers for companies. For example, Facebook’s IPO filing contains multiple references to the various privacy risks that may threaten its business model, and it seems like every day a new class action suit is filed against Facebook alleging surreptitious tracking or other breaches of privacy laws. Google has recently…
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What Does the Future Hold … Less Free Content?

Do-Not-Track and Online Behavioral Advertising If you’ve been listening, you are aware of the Federal Trade Commission’s December 2010 Preliminary Staff Report: Protecting Consumer Privacy in an Era of Rapid Change. (Update: The final FTC Privacy Report has been released.) You also know the Commission has challenged providers to create “Do-Not-Track” technology allowing users to…
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