Tag Archives: Personally Identifiable Information (PHI)

ZIP Code Collection – An Invasion of Privacy?

Zip Codes Can Reveal Customer Information, Leading To Privacy Concerns By *protected email* A February 2011 ruling against Williams-Sonoma by the California Supreme Court held that a consumer’s ZIP code was “personal identification information” that merchants are not permitted to demand from customers under a California consumer privacy law. The result was a rash of…
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